How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement - Entrepreneur

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EntrepreneurHow This Digital Agency Is Cashing In on a New Kind of Celebrity EndorsementEntrepreneurTheAudience teams with these social superstars, or “influencers,” to roll out coordinated digital campaigns for clients such as 20th Century Fox, Sony Pictures, McDonald's and Ford Motor Co. Typically ... “Our definition of an influencer is someone who ......How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement - Entrepreneur

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