Ido Aharoni: Why Brand Capital Is Part of National Security - Knowledge@Wharton

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Ido Aharoni: Why Brand Capital Is Part of National SecurityKnowledge@WhartonAmbassador Ido Aharoni, the Israeli consul general in New York City, is responsible for building and nurturing Israel's brand. Aharoni has earlier served in the Israel Defense Forces and was also the head of Israel's brand management team in Jerusalem ...and more »...Ido Aharoni: Why Brand Capital Is Part of National Security - Knowledge@Wharton

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